"...what doesn't kill makes us stronger"
The first step to business recovery is to recognize the existence of a crisis situation: the spread of the CAVID-19 coronavirus has officially received the status of a pandemic, i.e. an epidemic on a global scale, with all the consequences that follow - the world will not be the same. What anti-crisis measures should small businesses take in these conditions?
It is obvious that the coronavirus epidemic will not bypass anyone, and will affect not only the health, behavior, habits, needs, but also in particular the "wallet" of everyone, and the collapse of markets in General. First of all, you need to accept this idea, take the necessary measures and start thinking about what to do and how to act in the future.
And there is something to think about:
Large-scale quarantine measures and the prospect of losing the market indefinitely have become a real threat, primarily for small businesses. How entrepreneurs adapt to the new conditions, how to use the situation to their advantage, what the economy will become after the restrictions are lifted, how consumers ' habits will change, whether their behavior will change, whether people will return to stores and entertainment centers or will prefer to continue using online shopping, and many, many other questions that do not have a specific answer right now.
This is a new reality, there are no ready-made solutions / cases - all this will have to be worked out here and now.
You can assume as much as you want, but I advise my Clients to calm down first - this is just another challenge, just another step to achieve the stability of your business, which must be done. You still have time to do what you have always put off because of lack of time: analysis and planning - now, in a period of self-isolation, it is time to take up this issue, and as a result of efforts to rethink your position in the market. Try to outline several scenarios for yourself and understand how you will be able to respond to new realities and what decisions you need to make now to transform your business and review your strategy and business model.
- cost analysis / cost reduction:
re-read the concluded agreements in the part of the clause "Force majeure" (a pandemic is a force majeure) and contact a lawyer for clarification;
analyze the possibility of transferring employees to remote work, processing forced days of downtime or vacation, and reviewing the pay system;
consider taking advantage of the Government's proposed business support measures and benefits in the area of credit and taxation (deferred loan payments, reduced taxes and Fund contributions).
- making decisions on providing and expanding online services:
most services, as it turned out, can be provided online and remotely - think about this issue in your business;
ask yourself what you can offer your client in addition to self-isolation (online consultation, online broadcast, video tutorial, video master class, electronic gift certificate or customer card-there are many options);
personalize your offers-work through your customer base, let them know about your plans and new services-remind them of yourself, because when the threat of spreading the virus ends;
increase interest in your services - tell us about them in more detail in the materials on your site and in social network groups...
If you are having difficulty, you can't answer the questions: what to do right now, what anti-crisis measures to take, what to prepare for, what to do in the future, how to reduce costs, how to minimize the consequences of the crisis, how to build a company's strategy in the new conditions-call, do not delay.
The era of a new economic order is coming - change your views on doing business!
And this is not an ambition: it is time for new opportunities, new ideas and solutions.
Optimism is not a view of life from a positive point of view - it is the norm of our time.
It is obvious that many people will need a huge effort to restore business in the post-pandemic period, and of course, this will take a long time. I hope that the current crisis will teach new entrepreneurs not to live in one day and make them think about the future, analyze and plan their activities.